VIVO CITY

Region: SG

The Channels | Execution

Game Development and Meta Ads

The Challenge | Summary

VivoCity wanted to promote ladies fashion products and accessories to its target audiences through a game inspired by the game “Super Mario.” In this game, the players needed to complete 3 Levels with the collections of the shopping items. The players with the shortest time received prizes.

With the game, VivoCity aimed to achieve the following:

• Engagement on Facebook page from the fans and target audiences
• Sign-ups from audiences who want to take part

The Strategy

• Game Development
• Meta Advertising

The Results

• Obtained more than 900 Sign-ups and Game Plays
• Garnered more than 200k Impressions and 11.5k Post Engagements
• Generated a 7.5% Engagement Rate